Blog

Four Lessons Learned in Paid Pest Marketing

By Sarah DeGeorge on September 17, 2018

Lessons Learned in Paid Pest Marketing Pest marketing for pest control businesses is the way to get customers in your service area to pick up the phone and call you as compared to calling a competitor. For larger pest operations, the name is their marketing after years of success and building. For local pest marketers, […]

Read More...

How To Stand Out Among The Pest Control Competition

By Sarah DeGeorge on August 31, 2018

You may find as a pest control business that you are not the only one in town. You might have local competition or be up against national pest control operations. Whichever situation you may be in, whether you are a small, mid-sized, or larger company, you can still stand out among the competition. Having a […]

Read More...

Why Annual Readjustments to Paid Marketing Can Help Your Pest Control Business

By Sarah DeGeorge on August 16, 2018

Marketing plans sometimes feel like they take a lot of time to create a comprehensive look at your pest operations and pest control marketing efforts. Why change something after you spent so much time creating the framework? Well, if you want expanded growth in your pest control business, then making small but meaningful adjustments to […]

Read More...

Why Social Media Should Be An Extension Of Your Pest Control Marketing Strategy

By Sarah DeGeorge on July 31, 2018

Paid marketing is a great place for pest control businesses to get a leg up in their business, reach their clients, and increase sales through Google Adwords, Bing, and other platforms. But, social media can also be a great way to extend this paid marketing strategy, and even do a lot of the promotion for […]

Read More...

How To Create and Optimize A Pest Control Blog For Marketing

By Sarah DeGeorge on July 13, 2018

As this blog is being written, it is focused on helping pest controllers in the market to learn some new marketing skills be able to take the advice and run with it–if comfortable doing so. Ironically, pest control business owners can also take the idea of a blog as their own pest control marketing and […]

Read More...

Four Ways To Create More Local Exposure For Your Pest Control Business

By Sarah DeGeorge on July 2, 2018

While there are many large scale pest control businesses out there, there are also many local pest control operations as well. Perhaps, you have a few employees, a truck, and run a small operation. You are just as able to create successful marketing with your company size and budget as some of the big names […]

Read More...

Ways To Leverage The Internet For Your Pest Control Business

By Sarah DeGeorge on June 14, 2018

The internet is a wonderful place to get your pest control business out there to your customers. Whether you are a new and small company or a growing middle-stage company, the internet may be your best place to grab the most customer interest and growth. But, how do you accomplish this and how can you […]

Read More...

When Should You Outsource Your Pest Control Marketing?

By Sarah DeGeorge on June 1, 2018

Marketing is a part of any business but for pest controllers, both large and small, it is a huge part of how you receive your business. While pests are inevitable, there are different companies to choose from and you want your local customers to choose you. Marketing can be anything from a current special you […]

Read More...

Pest Control Busy Season and How To Manage Your Marketing

By Sarah DeGeorge on May 17, 2018

For most pest control companies, once May hits the calls regarding pests start to pick up. The warm weather encourages a lot of pesky creatures to come out of thw woodwork and into your lawns, homes, and cause pest problems and pest infestations. While the main focus is getting your pest technicians out the door […]

Read More...

How To Fix A Misaligned Pest Control Marketing Plan

By Sarah DeGeorge on May 3, 2018

Marketing plans and a company are part of a business symbiotic relationship. Both need to mutually work together to create a better outcome for the pest control business. The business needs to work in alignment with the marketing plan and the marketing plan needs to be in alignment with the pest control business, the customers, […]

Read More...