Three Ways To Market Your Pest Control Services Online

By Chris Keenan on June 13, 2019

Marketing your pest control business may seem like a big time commitment. You need to get your business out there, show your services and offerings, and pay money in hopes of a good return-on-investment (ROI).

Online marketing for pest control should not be a daunting task and while there may be multiple ways to market your pest operations online, sometimes it is best to start with some basic starting points.

Below are three ways you can easily market your pest control services online today:

Email Marketing

If you have collected your customers email addresses then it makes sense to continue the conversation with them post-treatment.

You may also have collected emails of potential customers that may not have used your service just yet.

These two groupings of individuals are who you should be targeting for pest control services. Perhaps, you want to remind existing customers to get their yearly treatment done for potential pests. You may also want to let new sign-ups know about special offers your pest control business may have if they sign on for a yearly treatment.

With email marketing, you can A/B test headlines, body text, and offers and gather data to see what type of promotion or email resonates best with your customers. The amount of data you can receive from email marketing is beneficial for continued marketing efforts.

Paid Marketing (PPC)

Pay-per-click (PPC) marketing is a way to get in front of users as they are searching for your pest control service.

You are able to create ads and bid on them to get placed in a top spot on search engines such as Google Search.

Items such as keywords, landing pages for your website, content, and relevancy of the ad all come into play with paid marketing so it is important to make sure your ads, website, and other content are all relevant and useful for the customers searching.

You will be able to gather data on PPC as well by seeing what individuals are searching for that trigger your ad to come up and changing content on site or in your ads accordingly to direct them to your website and contact information with ease.

Social Media Marketing

Social media is a great way for businesses to get in front of their customers–even pest controllers.

Social media marketing, like paid marketing, involves making bids and gathering data on your general customer-base, be it geographic location or other demographic information.

Platforms such as Facebook are great starting points for social media marketing and can help you see how your pest business does on social platforms.

This information, combined with an ad for a service or special your pest control business offers can get your business in front of target customers in your area. You will be able to understand your customers better by gathering data online through social media marketing to see they are and are not connecting with and adjust marketing material accordingly.

These are three ways to market your pest control business are great starting points when you need to begin to place yourself in front of customers online and understand them better.

You have a general starting point through collected emails or a small social following (if you have a social account online) so now implementing these three tactics can allow you to gather data, create ad variations, and understand your customer-base and their needs a bit more.