Do You Know Who You Are Marketing Your Pest Control Business To?

Marketing to the right audience takes trial and error. If you are just starting out, you may have to set up your marketing to a larger area to gather analytical data and then adjust accordingly.

If you have been in the pest control business a while, you may want to look at your current marketing and tighten up your ad spend a bit to ensure you are targeting the areas and individuals most likely to use your services.

Below are some tips on how to approach pest control marketing to make sure you are spending your budget towards marketing in a smart and targeted manner:

Use analytics to properly understand your demographics

Analytics found on Google Ads, Google Analytics, and even social media pages such as Facebook can help you understand who is searching for your pest services in your area.

You may be able to see micro-details such as locations nearby where people are searching for, what they are searching for in terms of pests, and also other demograpics as well such as income, gender, etc. to be able to properly write ad copy focused on your target audience.

You will be able to get a better idea of who is seeking your services and where most of your audience is coming from.

Take inventory of your current customer base

If you are not completely new to pest control, you will already have current customers.

Take into account your current customer list and see where they are located, what services you have provided to them, and even looking at other details such as reviews, phone call transcriptions, etc. to better understand your current audience.

You want to be able to continue to provide great and contiously improved service to your current customers and use this information to entice new customers as well.

Utilize the data you have been provided online and offline

It is not enough to look at the data you have collected from current customers and data analytics but you need to put it into action as well.

Perhaps, you noticed that commercial customers are more of your customer-base than residential, or vice versa, so you may want to make sure you are placing the most of your marketing budget towards your target audience. You may also realize that you are working with more homeowners who are a certain demographic compared to renters, in which you can also adjust ad budgets for this micro-demographic as well.

You can utilize all the data you have available to you to really speak to your target audience. Spending money on too many potential audiences may be wasteful spending, so knowing who you are trying to market to and keeping focused will save you time and money.