How To Create A Marketing Plan In Pest Control

By Chris Keenan on July 5, 2019

You may be a new pest control business or may be in need of a marketing regroup for your business goals.

Marketing plans may seem like a lot but if you are willing to put the time and work into creating a plan that understands both your business and your customer, you will have a easier time creating a successful campaign.

Below are some of the high-level steps you should take when in the beginning stages of creating and implementing a pest control marketing plan.

Understand Your Pest Control Business Goals

What are you trying to accomplish by marketing? An increase in revenue? New customers? More leads?

Knowing what your ultimate goal is for your pest control marketing will help you plan better in unison with understanding your customer and budget.

Create Your Ideal Customer

Buyer personas can help you really get deep into who your customer is. Is your customer in a certain age range? income level? A specific area of your service area?

Looking at this data can help you understand the pain-points, what your customers need, and typically what type of problems they are dealing with.

Formulate A Budget

Marketing plans do not work well when you are not concientious of your own budgets. You want to put money out in marketing to get money back but it also has to be realistic based on what is going out and what is coming back in.

Looking at your numbers will help you see how much you can feasibility place into your marketing budget and see a good return-on-investment.

Figure Out Best Approaches in Marketing For Your Budget (Both Time & Money)

Continuing from the above with money, you also need to understand your time budget as well and how to allocate it. Between money and time, do you have enough of both to do your marketing on your own? Do you need to outsource to a marketing firm or lead generation company at a cost?

How hands-on or off you want to be with marketing is dependant on your skill-set, time available, and budget. Knowing these factors will help you make the best choices for your pest control business.

Implement Your Pest Marketing Plan Into Action

You have now sat down with your goals, budget, customer profiles, and have an idea of how you want to allocate your time and money to fit your marketing needs.

Now, it is time to implement that plan into action. With a small budget, you may have to do some work on your own and focus more on organic (low or no-cost) approaches to marketing at first before placing bids in paid marketing.

A larger budget may allow you to hand-off your marketing to a lead generation or marketing firm to then have them create a marketing plan that they will allocate the time and budget to in an affective way–while you focus on other aspects of your business.

Adjust As Data Provides New Insights

If you are not adjusting your marketing plan based on data then the marketing plan may be wasteful.

You may be putting money towards paid marketing or organic marketing tactics that no longer serve you or your customers. An example may be a keyword that you are bidding on in paid advertising that is not returning any quality leads. It would make sense to pause the word but just letting it eat the costs because you weren’t looking at data will cause you to lose money that could have been put elsewhere.

Seeing how your customers interact with your marketing campaigns and organic content will allow you to see what works and what may need to be adjusted to create a better ROI.

Pest control marketing is not a one-shot deal. You will be adding, adjusting, and deleting as you go along to continue to remain relevant and current with your customers.

Need help understanding pest marketing? Talking to a lead generation company or marketing firm may help you understand the process a bit more.