Author: Chris Keenan

Ways To Leverage The Internet For Your Pest Control Business

By Chris Keenan on June 14, 2018

The internet is a wonderful place to get your pest control business out there to your customers. Whether you are a new and small company or a growing middle-stage company, the internet may be your best place to grab the most customer interest and growth. But, how do you accomplish this and how can you […]


When Should You Outsource Your Pest Control Marketing?

By Chris Keenan on June 1, 2018

Marketing is a part of any business but for pest controllers, both large and small, it is a huge part of how you receive your business. While pests are inevitable, there are different companies to choose from and you want your local customers to choose you. Marketing can be anything from a current special you […]


Pest Control Busy Season and How To Manage Your Marketing

By Chris Keenan on May 17, 2018

For most pest control companies, once May hits the calls regarding pests start to pick up. The warm weather encourages a lot of pesky creatures to come out of thw woodwork and into your lawns, homes, and cause pest problems and pest infestations. While the main focus is getting your pest technicians out the door […]


How To Fix A Misaligned Pest Control Marketing Plan

By Chris Keenan on May 3, 2018

Marketing plans and a company are part of a business symbiotic relationship. Both need to mutually work together to create a better outcome for the pest control business. The business needs to work in alignment with the marketing plan and the marketing plan needs to be in alignment with the pest control business, the customers, […]


Best Promotional Material for Pest Control Businesses

By Chris Keenan on April 18, 2018

Pest control businesses can benefit greatly from marketing to boost their business exposure to their intended customers. You might not be sure where to start but coming up with a marketing campaign, how much you should be paying, or many other questions and considerations. This is where it might be good to get a general […]


Four Ways To Make 2019 A Great Year In Pest Control Marketing

By Chris Keenan on April 4, 2018

We are already into Quarter Two of 2019. If you are a pest controller or own a pest control business, you may be looking at your current Quarter One data and wondering if your marketing is working. Do you wish you had generated more leads to your business? Could you have received a better ROI […]


Five Tips For Increased Paid Marketing Success

By Chris Keenan on February 17, 2018

Paid marketing is a very valuable tool for companies both large and small. Whether you have a one-million dollar or a one-hundred dollar pest control budget, each holds importance on Google Ads and other paid marketing platforms. What many businesses need to remember is that paid marketing is never a “set and forget” type of […]


How To Create Marketing Campaigns Your Customers Will Engage With

By Chris Keenan on February 1, 2018

When it comes to creating a solid marketing campaign, it takes more than just creating ads and putting them out to the world. You need to truly know what you are saying and who you are trying to get in front of your ads. Research, A/B testing, and other considerations are a very basic but […]


How To Target Keywords in a Knowledgeable Manner On Google Ads

By Chris Keenan on January 25, 2018

Google Ads is a great platform for online paid marketing and really can offer a lot of insight and a general boost in your business’s online visibility. While there are many different moving pieces to Google Ads, one very important piece of the puzzle is bidding on keywords. What this means in the simplest terms […]


Four Best Strategies For Pest Control Marketing

By Chris Keenan on January 18, 2018

Pest control marketing seems easy enough. You have pests controllers, people need pest controllers, so the market should be there. While this is absolutely true and that pests are a necessary evil on the planet, there is still a strategy and a need for marketing, even in niches where the business is inevitable. There may […]