By Chris Keenan on February 17, 2018
Paid marketing is a very valuable tool for companies both large and small. Whether you have a one-million dollar or a one-hundred dollar pest control budget, each holds importance on Google Ads and other paid marketing platforms. What many businesses need to remember is that paid marketing is never a “set and forget” type of […]
By Chris Keenan on February 1, 2018
When it comes to creating a solid marketing campaign, it takes more than just creating ads and putting them out to the world. You need to truly know what you are saying and who you are trying to get in front of your ads. Research, A/B testing, and other considerations are a very basic but […]
By Chris Keenan on January 25, 2018
Google Ads is a great platform for online paid marketing and really can offer a lot of insight and a general boost in your business’s online visibility. While there are many different moving pieces to Google Ads, one very important piece of the puzzle is bidding on keywords. What this means in the simplest terms […]
By Chris Keenan on January 18, 2018
Pest control marketing seems easy enough. You have pests controllers, people need pest controllers, so the market should be there. While this is absolutely true and that pests are a necessary evil on the planet, there is still a strategy and a need for marketing, even in niches where the business is inevitable. There may […]
By Chris Keenan on January 11, 2018
You may be considering hiring a pest control marketer for your pest control operations, but may be confused as to what goes into the work. Potentially, you may feel like you can do the work yourself but for the best quality work, you would want to hire a professional paid internet marketer for your pest […]
By Chris Keenan on January 4, 2018
You have probably double, triple, or quadruple checked your budget for the last year. A budget is what keeps your small business in order with both incoming and outgoing money, right? Whether you are a hair salon, pest controller, or bakery, you need a budget and it needs to be followed to the best of […]
By Chris Keenan on December 28, 2017
Another year means another chance to take a look at your current marketing and see where you can improve for the next year. Whether you are doing the marketing yourself or are working with a paid marketer or marketing firm, it is a good idea to go over some main points you should be focusing […]
By Chris Keenan on December 21, 2017
Your small business may have seen great amounts of growth organically through-out the year. Even with great organic growth, you may be considering how to take that growth and expand even more through paid advertising. While, technically, anyone can sign up for Google Ads paid advertising, is it worth signing up and paying money if […]
By Chris Keenan on December 14, 2017
One major component of marketing your small business is how are you going to get people to notice you? While there are many options, you ultimately do want to focus on quality and not quantity. What we mean by this is that being on every social channel and every type of marketing plan is quantity, […]
By Chris Keenan on December 8, 2017
We are close to the end of the year and that means that while work is not wrapping up by any means, the 2017 calendar year will be. What comes with this may be an audit for the year in terms of the number of clients you served and how much you made at years […]