Why A Paid Marketer Should Be On Your 2019 Hiring List

By Chris Keenan on December 21, 2017

Your small business may have seen great amounts of growth organically through-out the year. Even with great organic growth, you may be considering how to take that growth and expand even more through paid advertising. While, technically, anyone can sign up for Google Ads paid advertising, is it worth signing up and paying money if […]


How To Drive Traffic To Your Small Business’s Website

By Chris Keenan on December 14, 2017

One major component of marketing your small business is how are you going to get people to notice you? While there are many options, you ultimately do want to focus on quality and not quantity. What we mean by this is that being on every social channel and every type of marketing plan is quantity, […]


Prepping for The New Year for Pest Controllers

By Chris Keenan on December 8, 2017

We are close to the end of the year and that means that while work is not wrapping up by any means, the 2017 calendar year will be. What comes with this may be an audit for the year in terms of the number of clients you served and how much you made at years […]


Marketing and Clients During The Holidays

By Chris Keenan on November 30, 2017

The end of the year and the holiday season can be very lucrative for marketing professionals and the clients they work with. The only way this can be a great part of the year, though, is with collaboration and working together to formulate a marketing strategy and plan that fits both the needs of the […]


The Holidays and Marketing Efforts

By Chris Keenan on November 22, 2017

The holiday season is here and while many think of the holiday season as a time with friends, family, and holiday cheer, for marketers it is also a great time to dig into your marketing efforts and get some great data. Online searches go into overdrive during the holidays whether it be for a product […]


Why Having a Content Calendar Can Help Your Business

By Chris Keenan on November 16, 2017

As a small business, you know your website is where a lot of customers will come to find out about your business and connect with you. Blogs are a great way to stay current with your customers, and an optimized website will help your search engine optimization (SEO) efforts as well through keyword research and […]


Why Being An Expert In Your Field Complements Paid Marketing

By Chris Keenan on November 9, 2017

Being an expert in your field should be a goal of yours as a small business owner. If you are a consignment shop, then you want people to know you have the best knowledge of clothes, proper pricing, and how to get it sold. If you are a pest control company, then you want your […]


Why You Should Always Check In On Your Paid Marketing Clients

By Chris Keenan on November 2, 2017

As a small business, especially in marketing, you will see clients come and go–but hopefully, more often than not, they stay. When working with clients paid marketing, you will want to make sure all is set-up correctly initially for your clients. The service area is correct (if they provided services), all ads are tailored to […]


How To Work On Your Local Reputation As a Small Business

By Chris Keenan on October 19, 2017

If you are a small business, whether you work in a shared space or out of your apartment, you are still within a community. The community may be the town you live in or where your office resides in, but wherever you choose your community to be, it’s a good idea to make your mark […]


How To Increase Business During Slow Seasons

By Chris Keenan on October 12, 2017

Slow seasons can be difficult for both old and new businesses, no matter how many years you have been in business. Less money coming in is always something to become nervous about regardless of how many times you have ridden out the storm of decreased profit. While you may have survived it before, you could […]