Prepping for The New Year for Pest Controllers

By Chris Keenan on December 8, 2017

We are close to the end of the year and that means that while work is not wrapping up by any means, the 2017 calendar year will be.

What comes with this may be an audit for the year in terms of the number of clients you served and how much you made at years end. While these components are important for your business, make sure as pest controllers you do not forget about taking the time to look at your year-end marketing.

Analytics will be floating around and if you do not use them, then you may have wasted one of the key components to your marketing endeavors which is looking at your data and adjusting accordingly.

Below are some tips that you should be following when it comes to pest control marketing and the year-end analytics you will receive.

Look at what pests customers were looking for

While you should have a negative keyword list with phrases of pests you do not service, if you look at your client of keyword searches and find that many customers inquired about ladybugs and you currently do not offer them or advertise for them on your website, then perhaps building out a ladybug page and adding it to your paid advertising can be a worthwhile venture.

On the flip-side, if you offer a pest that not a lot of people care about and the clicks you receive never lead to many of an ROI, then scaling back on the budget for that pest is also a good idea based on the analytical data and customer responses.

Look at how customers interact with your website

Are you seeing a higher bounce rate off of your website or people just aren’t engaging with it? It may be a sign that you need to revamp your website to provide a better user-experience for your potential customers.

Looking at load-speed, interactivity, easy navigation, and other key components to what makes a website great can allow you to create pest pages that people want to see, provide an easier experience for customers to reach you, and other ways to enhance your website and the customers experience when searching for pest control and extermination services.

How your money is spent on pest control marketing

Continuing the topic of your budget, you want to make sure it is going to the best possible areas. If you find that your paid marketing does better than tangible marketing such as business cards and pamphlets, then giving some of that budget over to paid Google Ads advertising could be a great way to better spend your money.

You want to ensure that every penny is spent in a thoughtful way and as a pest control business, it is important to place your money in the right marketing tactics to receive the best return-on-investment.

These are just a few quick tips for a year-end marketing audit. All pest control operations should take the time to see where the money is going and how the customer interacts with their own business to better serve the community they offer pest control services for.