By Chris Keenan on December 27, 2018
In pest control, the average person may think there is not much that goes into the job besides getting pests out of homes and businesses. But, new products and services have surfaced over the past few years that some pest control operators now use in their daily work. Many are focused on the humane treatment […]By Chris Keenan on December 13, 2018
Sometimes, it’s good to be in a few places at once, at least in marketing terms. While old fashioned marketing of simply having a truck and a logo are still viable, as a pest control business, you may need to start branching out to other more digital areas to place your pest control operations. Below […]By Chris Keenan on November 19, 2018
Google Ads (formerly Google Adwords) offers a robust platform for businesses looking to involve themselves in paid marketing. While it may sound like a hassle to work with paid marketing when you are trying to run a pest control operation, paid marketing may be the best way to reach some of your new clients. Luckily, […]By Chris Keenan on November 19, 2018
The new year is fast approaching and what better way to spend Quarter Four than going over your marketing data and see the return on investments. Was 2018 a good year in pest control marketing? How can you and your marketing team work together to make 2019 a better year? Below are three examples of […]By Chris Keenan on November 19, 2018
Lead generation is the key to marketing success for pest controllers. Your leads are what drive you to people interested in your business. The key is to have a great lead to customer ratio. If you are having trouble gathering leads or even keeping leads interested, then you may need to check into how your […]By Chris Keenan on November 9, 2018
Your pest control business model most likely focuses on retaining repeat customers but also acquiring new customers. How do you remain relevant online with online marketing? This question can be personal between each pest control company and could come down to many factors, both online and offline. We are here to focus on the online […]By Chris Keenan on October 25, 2018
The end of the year is approaching and that means having to look back at the books for your business metrics. While you may want to glaze over everything and just skim to the bottom line, you do not want to miss out on quarter four being a time to reflect and adjust your pest […]By Chris Keenan on October 10, 2018
Reviews are a very important part of any pest control business. With many individuals seeking reviews as a form of confidence when choosing a pest control operation to do business with, you need to make sure you have the reviews and that you are have open dialogue with those who leave you the reviews as […]By Chris Keenan on September 17, 2018
Pest marketing for pest control businesses is the way to get customers in your service area to pick up the phone and call you as compared to calling a competitor. For larger pest operations, the name is their marketing after years of success and building. For local pest marketers, paid marketing can look a little […]By Chris Keenan on August 31, 2018
You may find as a pest control business that you are not the only one in town. You might have local competition or be up against national pest control operations. Whichever situation you may be in, whether you are a small, mid-sized, or larger company, you can still stand out among the competition. Having a […]