Three Ways To Adjust Pest Marketing Plans in 2019

By Sarah DeGeorge on November 19, 2018

The new year is fast approaching and what better way to spend Quarter Four than going over your marketing data and see the return on investments. Was 2018 a good year in pest control marketing? How can you and your marketing team work together to make 2019 a better year?

Below are three examples of quick and easy ways to improve your marketing in 2019:

Create New Ads With New Google Ads Interface

Adwords is now Google Ads which has given those using the platform new ways in which to reach customers.

The easiest and quickest way to improve ads is to look at their new ad writing platform. You have now be given an extra headline and description line. This can allow you to get that last selling point or company description in, further selling your pest control operations to potential customers online without having to decide what you want to say.

Responsive ads also are a new feature which allows you to place in all headlines and descriptions you deem worthy of being in your ad and Google Ads will create multiple ad variations on what you have given, eliminating the need to write them yourself.

Examine Link Building Opportunities For Your Pest Business

Link building has been a topic for many years now with search engine optimization but what can you do as a pest control company to create authentic and reputable links online to help your business grow?

You may want to write a white paper, contribute to a blog as a guest blogger, host an event, or sponsor an event. More times than not, your involvement with another brand will lead to a link back to your website and create further exposure at little to no cost for your business. Just make sure the opportunities you are looking for make sense and align with your pest control business because quality > quantity for links.

Address Competitive Data and Adjust Your Pest Marketing Accordingly.

Google Ads and Analytics offer a wealth of information to look at regarding your competition. You can see what searches are triggering their ads over yours, what position you are in comparison to others, and see what other pest controllers are offering so you can adjust your marketing to stay competitive.

If you are not looking at this data frequently, you may be losing out on customers by not staying competitive and adapting to the ever-changing world of pest marketing.

These are just three ways in which you can improve upon your pest marketing return on investments. Need a little more help? It may be wise to hire on a marketing team or lead generation company to micro optimize your digital marketing efforts for optiminal results.