Pest Control and Where You Should Be Online

By Chris Keenan on December 13, 2018

Sometimes, it’s good to be in a few places at once, at least in marketing terms.

While old fashioned marketing of simply having a truck and a logo are still viable, as a pest control business, you may need to start branching out to other more digital areas to place your pest control operations.

Below are a starting point of places your pest control business should have some placement with online to get the best return on investment in marketing.

Paid Marketing Platforms

Google Ads (formerly Google Adwords) and Bing are a place where you can post ads for your business and pay each time someone clicks on them. It may seem weird to pay for people to notice you but online ads can be a great way to boost your business up the search rankings.

Instead of an old-fashioned ad on a placement, you are not dealing with the digital form of those ads in which you have the ability to test different ad formats, wording, and can target your demographics at a much greater and more precise rate.

Google My Business

Google My Business is great for cost-free organic marketing. Instead of having customers going all over to place to get all details of your business, you provide it to them right there. You can give them the who, what, where, when, and why of your pest operations right on the side of Google Search.

This can help with your local search tactics by having your business address and local phone number right there to place you in a certain locale with ease. It can also be a great place to show Google Reviews and a link to your website.

Review Sites

Beyond Google, review sites such as Yelp or Angie’s List exist to help customers make decisions based on customer reviews.

Having your customers review you (hopefully favorably) on these platforms can help give your business a badge of confidence.

Also, indirectly, having local customers who may use local terms can help your local search efforts as well, a win/win for all.

Social Media

Social media may not seem like the place for pest control businesses but in reality you can do a lot with the platform. You can create a weekly post teaching your customers about humane release, show a picture of a furry critter you may have found, or teach people important details on how to use preventive measures to help ensure pests stay out of their home.

Social media does not always have to have the glitz and glam for it to be useful for businesses, especially pest control.

Website Platform

At the very least, for all the other platforms above to be useful, you need a website.

Some businesses may still be holding out and relying on word of mouth and phone calls but a website is an all-encompassing place to show who you are, what you do, and how you can help others.

All the other areas need a website and your pest business can benefit greatly by giving people a place to get to know your business and decide you are the company they want to deal with their pest infestation.

It may seem like many places you need to be but even picking one or two of these places to focus on first will give you a boost in your online visibility.

If you are still confused on how you can better your marketing and be in multiple places at once, it may be wise to speak with a marketing agency or lead generation company who can help you format your marketing plan to meet your needs.