Three Ways To Drive Traffic To Your Pest Control Website

You built your website and it looks great. You are following pest control marketing best practices for your website but how do you then drive people to your website?

Depending on your locale and competition, word-of-mouth may not be enough, especially if you are new to the pest control world.

Below are three ways to place your ads in front of your target audience in your locale:

Paid Advertising

Paid advertising or pay-per-click (PPC) marketing is a way to get in front of your audience in search engines.

You will need to create an account with Google Ads or Bing and then create the ads you want your customers to see. The good thing about paid advertising is how micro-focused you can get with your targeting based on time of day, demographic, and location. These key bits of information will allow customers to see ads, make decisions, and click to end up back at your website to see your offers and business.

This will allow you to be hyper-focused with your paid ads so that although you are paying per new click you receive, you are also focusing on quality leads instead of junk leads.

When used in unison with Google Analytics you can also gather updated data on your ad performances to optimize ads on a regular basis.

Social Media

Both paid and organic social media can help individuals see your business and gather information on whether or not to use your pest control services.

Steps such as creating a Facebook Business page, creating ads on Facebook and also creating any supplementary social media pages such as Twitter or Youtube pages can help boost traffic to your website. Social media allows you to add your website page, create ads and content leading back to your website to create a funnel.

With social media, customers may not be in the middle of a search for pest control like they may be on search engines but continuous exposure to your social media posts and business pages create familiarity when the time arises.

Link Building

Link building is a way to get in front of your local audience by getting involved in your local community.

Perhaps, you sponsor a little league or are going to donate money to a non-profit in your area, some times the supporters page may have links back to the website’s of those who donated.

This is a great way to stand out in your local target area so others can see your business on other websites.

Another way to do so is to place yourself as a thought-leader in your industry and create guest-blogs in the pest control world. Many times, the website you share information with will then link back to your website.

You now are exposed in a new audience by this other website providing a link for their followers to your website.

These are a few quick tips to create funnels back to your pest control website. If you are unsure how to go about the above, talking to a lead generation company or marketing firm may be the next steps to creating a seamless flow of off-site marketing.