By Chris Keenan on June 22, 2017
Marketing is a major part of the success of any business, including pest control companies. Without the smallest bit of marketing, which can come in many forms, the likelihood of people knowing your pest control operations are in business is much smaller. Now, if you have a storefront, people can see it and realize you […]By Chris Keenan on June 15, 2017
We have discussed website optimization at a marketing level, but there is also ways you–as a pest control business–can do small things to your website to make it more friendly for search engines. Not everything you do needs to be deeply involved in SEO, but the results you put in can have positive effects on […]By Chris Keenan on June 8, 2017
We recently spoke about how it may be a wise move to hire a marketing firm to help you with your organic and paid marketing as a pest control company. If you do decide to move onto this next step, have found a marketing company that you work well with, and are ready to compile […]By Chris Keenan on June 1, 2017
Our last post focused on the idea that, as a pest control business, you should definitely have a marketing plan. But, what if you honestly do not have the time to sit down and write even the most basic one up? Luckily, marketing firms are out there to help you out in your time of […]By Chris Keenan on May 18, 2017
We have recently covered a series of different marketing tactics to help pest control companies serve well on local searches. While this information can be helpful, the real question may be “Why is this important?” It may seem far off for pest control companies to believe that the operations and pest control itself are just […]By Chris Keenan on May 11, 2017
Our blog series has covered different ideas on how pest control businesses can optimize their online presence to help with their local search rankings. As a refresher, unlike search rankings on Google that are macro, local search ranking factors come into play when you want to target people in your immediate location. There are ways […]By Chris Keenan on May 4, 2017
To continue our discussion on local search ranking, we are now moving onto the second biggest factor in local placement on search engines–a Google My Business account. MOZ stated Google My Business as being the second most important factor in local search rankings for its ability to place your business on a local map within […]By Chris Keenan on April 27, 2017
Pest control companies want to do well in local online searches because without that extra boost, you may be missed when someone is looking for pest control in their area online. You may still be doing old-school type marketing like billboards, pamphlets, and signs posted around the neighborhood, but with searches switching to online, search […]By Chris Keenan on April 20, 2017
You may think that online ranking factors do not play any role in your pest control company simply because that isn’t your line of work. Why should you care where you place on Google? In reality, there is a portion of ranking which deals with local search rankings or the kind of searches that appear […]By Chris Keenan on April 6, 2017
The hopes of any business, including pest control, is to consistently attract new customers. You put ads out, entice new customers with sign-on deals and market your company so that you are being reached by new people daily. The flip side of this is, how do you keep customers you have already served interested? Now, […]