Author: Chris Keenan

Why You Should Always Check In On Your Paid Marketing Clients

By Chris Keenan on November 2, 2017

As a small business, especially in marketing, you will see clients come and go–but hopefully, more often than not, they stay. When working with clients paid marketing, you will want to make sure all is set-up correctly initially for your clients. The service area is correct (if they provided services), all ads are tailored to […]


How To Work On Your Local Reputation As a Small Business

By Chris Keenan on October 19, 2017

If you are a small business, whether you work in a shared space or out of your apartment, you are still within a community. The community may be the town you live in or where your office resides in, but wherever you choose your community to be, it’s a good idea to make your mark […]


How To Increase Business During Slow Seasons

By Chris Keenan on October 12, 2017

Slow seasons can be difficult for both old and new businesses, no matter how many years you have been in business. Less money coming in is always something to become nervous about regardless of how many times you have ridden out the storm of decreased profit. While you may have survived it before, you could […]


Why An Organized Website Helps Paid and Organic Marketing

By Chris Keenan on October 5, 2017

With most people using the internet to research companies and their products and services, it is critical to have a quality pest website on hand. What makes a great site beyond having the proper information on-site? Well, having the data organized can be the next step to creating the best web experience and getting new […]


Common Missteps in Pest Control Marketing

By Chris Keenan on September 28, 2017

Pest control marketing, like any other marketing, requires a lot of prep work to create a plan that attracts customers. While setting up a Google Ads account and writing some ads may seem like the first step, there are actually steps prior to this that need to be taken–and oftentimes aren’t. You may think you […]


What To Do When Marketing Efforts Fall Flat?

By Chris Keenan on September 21, 2017

You spent the time creating a marketing campaign, you spent hours getting everything right on Adwords or Bing, and now it seems like it did not work out. What went wrong? Well, first off, don’t panic because many marketers deal with failed marketing plans on a regular basis, but is it fair to call it […]


Don’t Do Pay-Per-Click Marketing By Yourself & Why It’s Smart to Hire an Expert

By Chris Keenan on September 7, 2017

In prior blogs, we have discussed the importance of a paid marketing plan for pest controllers. While we gave a look at what is needed to do it on your own, what if you still aren’t completely comfortable with the idea? Should you continue to try and work through it to save money? Probably not. […]


Why It’s Beneficial to Hire An SEO Expert for Pest Control

By Chris Keenan on August 31, 2017

SEO or “search engine optimization” has become a huge buzz word in the world of marketing. Even ten years ago, some people would scratch their heads and say ask what it was. Now, SEO has become a major part of any businesses success as it gives them more exposure, along with paid marketing efforts. It […]


Image Safety For Pest Control Marketing

By Chris Keenan on August 24, 2017

The internet makes it very easy for any business to find pictures to use for their websites. A few words and a click later and you have many images available for you to use. While some fall under Creative Commons, which means you can use them freely (or with attribution), others are not able to […]


Cleaning Up Your Website For Pest Control

By Chris Keenan on August 18, 2017

Having a website is a key part of any businesses success these days. Without a website, you may be overlooked for other pest controllers who have a website readily available to check for reviews, company information, and pest treatment options. With that being said, there is a definite difference between simply having a website with […]