Blog

What To Do When Marketing Efforts Fall Flat?

By Sarah DeGeorge on September 21, 2017

You spent the time creating a marketing campaign, you spent hours getting everything right on Adwords or Bing, and now it seems like it did not work out. What went wrong? Well, first off, don’t panic because many marketers deal with failed marketing plans on a regular basis, but is it fair to call it […]

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Don’t Do Pay-Per-Click Marketing By Yourself & Why It’s Smart to Hire an Expert

By Sarah DeGeorge on September 7, 2017

In prior blogs, we have discussed the importance of a paid marketing plan for pest controllers. While we gave a look at what is needed to do it on your own, what if you still aren’t completely comfortable with the idea? Should you continue to try and work through it to save money? Probably not. […]

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Why It’s Beneficial to Hire An SEO Expert for Pest Control

By Sarah DeGeorge on August 31, 2017

SEO or search engine optimization has become a huge buzz word in the world of marketing. Even ten years ago, some people would scratch their heads and say ask what it was. Now SEO has become a major part of any businesses success as it gives them more exposure, along with paid marketing efforts. It […]

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Image Safety For Pest Control Marketing

By Sarah DeGeorge on August 24, 2017

The internet makes it very easy for any business to find pictures to use for their websites. A few words and a click later and you have many images available for you to use. While some fall under Creative Commons, which means you can use them freely (or with attribution), others are not able to […]

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Cleaning Up Your Website For Pest Control

By Sarah DeGeorge on August 18, 2017

Having a website is a key part of any businesses success these days. Without a website, you may be overlooked for other pest controllers who have a website readily available to check for reviews, company information, and pest treatment options. With that being said, there is a definite difference between simply having a website with […]

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Link Building and The Process For Pest Controllers

By Sarah DeGeorge on August 9, 2017

We spoke earlier about why keyword research is important to your pest control operations, but we wanted to dig a little deeper as to how you can complete the research itself. Keyword research is more than just finding a keyword such as “rat” or “rodent” and placing it in a keyword generator. If it were […]

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Why Link Building Should Be Added To Your Monthly Pest Control Work

By Sarah DeGeorge on August 4, 2017

As pest controllers, a link may not mean much to you. It’s simply just an underlined and clickable link to your page or someone else’s page. Ironically, it is actually a major part of search engine optimization that can lead to your business becoming more prominently shown online while also creating local and online partnerships […]

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Take The Time For Keyword Research in Pest Control

By Sarah DeGeorge on July 27, 2017

Who knew words could pack such a punch on your website? You sometimes just think that someone quickly typed out a quick blurb about your business and that’s it. Well, maybe for some businesses who quickly slapped together a website, but for those companies that want to do well on search engines and provide a […]

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Email Marketing for Pest Control Companies

By Sarah DeGeorge on July 20, 2017

Sometimes, even sending one email can be daunting for pest control companies, but sending multiple? It may send shivers up your spine–especially when your main goal isn’t to send emails but to keep homes pest-free. While it is easy to shrug your shoulders and move forward, email marketing can be a great way to keep […]

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Checking In On Pest Control Customers is Good For PR & Marketing

By Sarah DeGeorge on July 13, 2017

You may have treated their pest problem professionally and they loved working with your exterminator company, but time has passed and your name may have fallen into irrelevancy–even if the pest problem resurges. Checking in on customers periodically in the form of an email just reminding them that you are there for their pest control […]

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