Blog

Prepping for The New Year for Pest Controllers

By Sarah DeGeorge on December 8, 2017

We are close to the end of the year and that means that while work is not wrapping up by any means, the 2017 calendar year will be. What comes with this may be an audit for the year in terms of the number of clients you served and how much you made at years […]

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Marketing and Clients During The Holidays

By Sarah DeGeorge on November 30, 2017

The end of the year and the holiday season can be very lucrative for marketing professionals and the clients they work with. The only way this can be a great part of the year, though, is with collaboration and working together to formulate a marketing strategy and plan that fits both the needs of the […]

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The Holidays and Marketing Efforts

By Sarah DeGeorge on November 22, 2017

The holiday season is here and while many think of the holiday season as a time with friends, family, and holiday cheer, for marketers it is also a great time to dig into your marketing efforts and get some great data. Online searches go into overdrive during the holidays whether it be for a product […]

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Why Having a Content Calendar Can Help Your Business

By Sarah DeGeorge on November 16, 2017

As a small business, you know your website is where a lot of customers will come to find out about your business and connect with you. Blogs are a great way to stay current with your customers, and an optimized website will help your search engine optimization (SEO) efforts as well through keyword research and […]

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Why Being An Expert In Your Field Complements Paid Marketing

By Sarah DeGeorge on November 9, 2017

Being an expert in your field should be a goal of yours as a small business owner. If you are a consignment shop, then you want people to know you have the best knowledge of clothes, proper pricing, and how to get it sold. If you are a pest control company, then you want your […]

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Why You Should Always Check In On Your Paid Marketing Clients

By Sarah DeGeorge on November 2, 2017

As a small business, especially in marketing, you will see clients come and go–but hopefully, more often than not, they stay. When working with clients paid marketing, you will want to make sure all is set-up correctly initially for your clients. The service area is correct (if they provided services), all ads are tailored to […]

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How To Work On Your Local Reputation As a Small Business

By Sarah DeGeorge on October 19, 2017

If you are a small business, whether you work in a shared space or out of your apartment, you are still within a community. The community may be the town you live in or where your office resides in, but wherever you choose your community to be, it’s a good idea to make your mark […]

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How To Increase Business During Slow Seasons

By Sarah DeGeorge on October 12, 2017

Slow seasons can be difficult for both old and new businesses, no matter how many years you have been in business. Less money coming in is always something to become nervous about regardless of how many times you have ridden out the storm of decreased profit. While you may have survived it before, you could […]

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Why An Organized Website Helps Paid and Organic Marketing

By Sarah DeGeorge on October 5, 2017

With most people using the internet to research companies and their products and services, it is critical to have a great website on hand. What makes a great site beyond having the proper information on-site? Well, having the data organized can be the next step to creating the best web experience and getting new customers. […]

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Common Missteps in Pest Control Marketing

By Sarah DeGeorge on September 28, 2017

Pest control marketing, like any other marketing, requires a lot of prep work to create a plan that attracts customers. While setting up a Google Adwords account and writing some ads may seem like the first step, there are actually steps prior to this that need to be taken–and oftentimes aren’t. You may think you […]

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